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BUY 2 ITEMS, GET 15% EXTRA OFF!

BUY 3 ITEMS, GET 20% EXTRA OFF!

BUY 4 ITEMS, GET 25% EXTRA OFF!

Hera | Maxi Dress with Ruffle Collar

$59.95 Regular price $119.95 Sale priceSave 50%
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Revival Sale

  • Only Today Free Shipping With UPS
  • 30-Day Money-Back Guarantee
  • 125,000+ Satisfied Customers
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Low in stock, only a few left

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REVIVAL SALE

Due to high order volume, stock is very limited. If you can still click “Add to Cart”, there is stock available.

Extra Bundle Discounts

Buy 2 items → 15% OFF Buy 3 items → 20% OFF Buy 4+ items → 25% OFF

Some dresses demand an occasion. The Hera creates one. From a soft ruffle collar into a deep V-neckline, cap sleeves skimming the shoulder, a relaxed straight silhouette with a patch pocket at the hip, an asymmetric hem dipping into a clean side slit — this is the dress for the farmers market Saturday, the coastal dinner with old friends, the kind of afternoon that turns into an evening without warning.

"The Hera is the dress I reach for when I want to feel effortless without looking like I tried to be. The ruffle collar is the detail that does everything — it's soft, it's feminine, and it keeps a simple silhouette from ever feeling plain. Light Blue is pure open-air. White is crisp and clean. Black is dressed-down evening. Red is confident weekend. Brown is warm and grounded. Gold hoops, flat sandals. That's it." — Sarah Mitchell, Founder of Valora New York

Ruffle Collar with Deep V-Neckline — a soft gathered frill frames the collarbone and opens into a V that elongates the neck and the chest without revealing too much.

✔ Cap Sleeves — short structured sleeves that skim the top of the shoulder, cover the upper arm lightly, and keep the silhouette clean through warm weather.

✔ Relaxed Straight Silhouette — falls loosely through the body without clinging, moves freely in the heat, and flatters without defining every curve.

✔ Patch Pocket at the Hip — a single generous pocket stitched to the front, functional and casual, adds an easy effortless detail that feels intentional.

✔ Asymmetric Hem with Side Slit — the skirt dips longer at the back and splits at the side, creates movement when you walk and keeps the length from feeling heavy.

Five Easy Colorways — Light Blue for open-air weekends. White for clean, crisp afternoons. Black for dressed-down evening. Red for confident, bold Saturdays. Brown for warm, grounded ease.

    Shipping - Once your payment is confirmed, we'll begin processing your order right away.

    Typically, it takes 1-3 business days to prepare and ship your order.

    After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package's journey. You can also track your order anytime on the Track Your Order page.

    Returns - We offer simple, hassle-free returns within 30 days of receiving your order.

    We offer a 100% money-back guarantee within 30 days of receiving your order. If you're not completely satisfied, simply return your item for a full refund—no questions asked.

    Our customer service is available 24/7 to answer all your questions and comments. Whether you need advice on a product or help with an order, we are here to support you.

    Don’t hesitate to contact us; we’re happy to help!

    Please contact us at support@thewilsonfamilypalmbeach.com

    Why Women Love The Wilson Family

    Linda Thompson

    I just received my order and I'm so happy! The dress fits perfectly, feels amazing, and looks even better in person. I'll definitely be ordering again!

    Linda Thompson

    Susan Parker

    I honestly haven’t felt this confident in a dress for years. The quality surprised me so much, and the fit was absolutely beautiful.

    Susan Parker

    Susan Whitmore

    These sandals are incredibly comfortable. I wore them on vacation and walked for hours without any discomfort. Highly recommend!

    Susan Whitmore

    Diane Foster

    The colors are even prettier in person. I already ordered two more for summer. So comfortable and lightweight!

    Diane Foster

    Donna Whitaker

    The shipping was fast, the sizing was accurate, and everything felt very thoughtfully made

    Donna Whitaker

    Susan Mitchell

    This boutique truly feels personal. You can tell there’s love behind the brand. I’ve received so many compliments already

    Susan Mitchell

    Carol Henderson

    I was a little nervous ordering online at my age, but everything arrived beautifully packaged and exactly as shown

    Carol Henderson

    Nancy Reynolds

    The fabric feels soft and breathable, perfect for the Florida heat. I wear mine almost every week now.

    Nancy Reynolds

    Patricia Collins

    I struggle finding dresses that feel flattering and comfortable at the same time, but these are wonderful

    Patricia Collins

    Patricia Williams

    I wore this dress to dinner and received so many compliments! It's incredibly comfortable, fits perfectly, and looks exactly like the photos.

    Patricia Williams

    Built by family. Kept Alive by You.

    Over the years, we’ve poured everything into it, building something we truly care about.

    This past year hasn’t been easy, and we’ve faced more challenges than we expected. That’s why we’ve opened our Revival Sale — to keep our dream going and continue what we started together.

    Every order truly means the world to us. It’s more than a purchase — it’s support that helps us keep moving forward 🤍

    Money-Back Guarantee

    We truly believe in the quality of our clothing, and we're confident you'll love it too. That's why, as a family-run boutique, we proudly offer a hassle-free 30-day money-back guarantee.

    If you're not completely satisfied with your purchase, simply return it within 30 days for a full refund—no questions asked.

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    FREE SHIPPING

    Free shipping on every order across the USA Today only. We’ll deliver straight to your door, safely and without extra cost.

    30-DAY MONEY-BACK GUARANTEE

    Shop with confidence. Every order comes with a 30-day money back guarantee, so you can try us risk-free.

    LOVED FOR THE COMFORT

    Our pieces are chosen for comfort you can feel and style you can count on. Relax, feel confident, and enjoy timeless elegance daily.

    Hera | Maxi Dress with Ruffle Collar