{"product_id":"hera","title":"Hera | Maxi Dress with Ruffle Collar","description":"\u003cdiv\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome dresses demand an occasion. The Hera \u003cem\u003ecreates\u003c\/em\u003e one. From a soft ruffle collar into a deep V-neckline, cap sleeves skimming the shoulder, a relaxed straight silhouette with a patch pocket at the hip, an asymmetric hem dipping into a clean side slit — this is the dress for the farmers market Saturday, the coastal dinner with old friends, the kind of afternoon that turns into an evening without warning.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"The Hera is the dress I reach for when I want to feel effortless without looking like I tried to be. The ruffle collar is the detail that does everything — it's soft, it's feminine, and it keeps a simple silhouette from ever feeling plain. Light Blue is pure open-air. White is crisp and clean. Black is dressed-down evening. Red is confident weekend. Brown is warm and grounded. Gold hoops, flat sandals. That's it.\" — Sarah Mitchell, Founder of Valora New York\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ \u003cstrong\u003eRuffle Collar with Deep V-Neckline\u003c\/strong\u003e — a soft gathered frill frames the collarbone and opens into a V that elongates the neck and the chest without revealing too much.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ \u003cstrong\u003eCap Sleeves\u003c\/strong\u003e — short structured sleeves that skim the top of the shoulder, cover the upper arm lightly, and keep the silhouette clean through warm weather.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ \u003cstrong\u003eRelaxed Straight Silhouette\u003c\/strong\u003e — falls loosely through the body without clinging, moves freely in the heat, and flatters without defining every curve.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ \u003cstrong\u003ePatch Pocket at the Hip\u003c\/strong\u003e — a single generous pocket stitched to the front, functional and casual, adds an easy effortless detail that feels intentional.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ \u003cstrong\u003eAsymmetric Hem with Side Slit\u003c\/strong\u003e — the skirt dips longer at the back and splits at the side, creates movement when you walk and keeps the length from feeling heavy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ \u003cstrong\u003eFive Easy Colorways\u003c\/strong\u003e — Light Blue for open-air weekends. White for clean, crisp afternoons. Black for dressed-down evening. Red for confident, bold Saturdays. Brown for warm, grounded ease.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\u003c\/ul\u003e","brand":"The Wilson Family Palm Beach","offers":[{"title":"White \/ S","offer_id":57836558975320,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":57836559008088,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":57836559040856,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":57836559073624,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":57836559106392,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":57836559139160,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ S","offer_id":57836559171928,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ M","offer_id":57836559204696,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ L","offer_id":57836559237464,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL","offer_id":57836559270232,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 2XL","offer_id":57836559303000,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 3XL","offer_id":57836559335768,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":57836559368536,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":57836559401304,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":57836559434072,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":57836559466840,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":57836559499608,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":57836559532376,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ S","offer_id":57836559565144,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":57836559597912,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":57836559630680,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":57836559663448,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":57836559696216,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Red \/ 3XL","offer_id":57836559728984,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ S","offer_id":57836559761752,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ M","offer_id":57836559794520,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ L","offer_id":57836559827288,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ XL","offer_id":57836559860056,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 2XL","offer_id":57836559892824,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 3XL","offer_id":57836559925592,"sku":null,"price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/4523\/7336\/files\/hf_20260521_102420_b61023c8-6299-45e4-ac4f-6d3babd8d917.png?v=1785529430","url":"https:\/\/thewilsonfamilypalmbeach.com\/products\/hera","provider":"The Wilson Family Palm Beach","version":"1.0","type":"link"}